The Dolce & Gabbana Factor .. A philosophical view ..

One of my favorite designers that I have been obsessed about throughout my life has been and always been .. Dolce & Gabbana
                                
Since I was a child I was mesmerized and enchanted by the advertisements and the chic way they portrayed an " Italian Woman" ... the epitome and the definition of what Italians may describe " belle donne" or " bella figura" ... but I am happy to say as I grew older there is much more then what meets the eye to this particular brand.. It is much more then corsets, body hugging dresses, black ties and sharp suits ..This Brand is far much more then that..

 

 Before I can describe philosophically the style of Dolce & Gabbana ..

 One must understand the concept of what it means to be Italian ..  The history, the daily life, the geography, nature of the people... because these fundamental concepts make up Italy as a Nation as a Whole and is the prime fundamental idea of the Brand .. " Dolce & Gabbana "...  Italian culture has to do with their identity.. Who they are , each city state is unique , the people in the North and the South .. each have their own dialect, food , belief system and their own history. Dolce and Gabbana has unified Italy through their designs as well as their advertisements.
   In the 90s Dolce & Gabbana incompassed what it meant to be an Italian Woman , from the South of Italy. Using Monica Bellucci in their fragrance adverts, as a sensual beautiful woman looking for love from afar . The respect of observing but not touching or conquering. Today is 2013, This brand has an entirely different focus .. The focus is Family. 
           

 

 

 

  Family is very important to Italians. Sitting down to dinner on Sunday with the entire family sharing food laughter and love. Since the 1950's after ww2, the aspect of family changed in Italy. Young adults are moving to other cities for education and starting their life. They are no longer tied to their familial roots but trying to make their new family. Dolce and Gabbana through their advertisements and their new movement , insinuates that we must return to the old appreciation of family and keeping the family close.  Through our roots, we can appreciate heritage. Italian Heritage is all about food, fashion and beautiful cars. Wealth and Luxury.. the epitome of Dolce & Gabbana